meet the team

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Optometrist

Malaz Safi M.D.

Doctor Malaz Safi is an optometrist at Eye Fashion Factory in St. Louis, MO.If you are experiencing vision issues, eye strain, headaches or migraines, dry eyes, or any other eye-related condition, please contact us today. Our eye care professionals are here to help you achieve optimal eye health and clear vision.

Owner

Robert Dobynes Jr.

Robert Dobynes Jr. is a certified optical professional and U.S. Marine Corps veteran with over 30 years of experience in retail optical operations, clinical expansion, and business development. As the founder of RA Dobynes Management, he is leading the revitalization of Eye Fashion Factory a historic optical practice in North St. Louis into a modern, full-scope clinical and retail eye care destination.

Robert is recognized for his entrepreneurial leadership, having opened the first Kodak Lens Vision Center in Missouri and has been featured in Vision Monday and other national publications.

Core Competencies

Optical Retail & Clinical Management
Strategic Business Planning
Vendor Relations & Lab Operations
Real Estate Management
Sales Growth & Staff Development
Insurance Credentialing & Billing
EHR Implementation (Uprise)
Compliance, Risk & Budget Oversight

Career Highlights

Opened and operated Kodak Lens Vision Center, the first of its kind in Missouri
District Manager and General Manager for America’s Best Contacts & Eyeglasses and LensCrafters
Finance Analyst at Saint Louis Public Schools, focused on risk and compliance
Founder of RA Dobynes Management LLC, managing residential and commercial assets
Led new store openings, multi-million-dollar renovations, and staff training initiatives

Education & Certifications

Bachelor of Science in Supply Chain Management with a minor in Information Systems - University of Missouri – St. Louis

Associate of Applied Science in Optical Technology – Cuyahoga Community College
American Board of Opticianry (ABO) Certified
Contact Lens Examiner Certification
Optometric Technician Certified

U.S. Marine Corps – MOS 3521 (Automotive Maintenance Technician)

Professional Affiliations

Member, National Academy of Opticianry
Member, Optical Society of America
Member, American Optometric Association

OFFICE HOURS

Monday
9:00am - 4:00pm

Tuesday
9:00am - 4:00pm

Wednesday
9:00am - 4:00pm

Thursday
9:00am - 4:00pm

Friday
9:00am - 4:00pm

Saturday & Sunday
Closed

Eye Fashion Factory

5800 Natural Bridge Avenue
St. Louis, MO 63120

(314) 389-2425